The Independent began full national distribution of its ‘compact’ edition this week, making the newspaper available in this format in Scotland, the west of England and Wales. The broadsheet edition will be axed in these regions.
Hyundai Car (UK) has awarded its Â£12m advertising business to Vallance Carruthers Coleman Priest (VCCP) after a final pitch against Abbott Mead Vickers.BBDO.
Hewlett-Packard has always been known for its solid reliability, but it is now reinventing itself to appeal to the younger iMac generation, says Jamie Hill
Channel 4, BSkyB, GMTV, Viacom Brand Solutions, ITV Sales, Turner Broadcasting, IDS and Five are to commmission independent research to identify how advertisers would like the broadcasters to approach the generic marketing of television as a medium.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.