The Independent to launch paid content for non-UK readers
The Independent is to launch paid content for its readership outside of the UK in the next week. Read the full story here.
Collaboration, collaboration, collaboration!
Rosie BakerRetailers, particularly supermarkets, are notoriously protective of their data, marketing and advertising plans and strategy developments, but sustainability appears to be one area where collaboration is more welcome. Sainsbury’s has worked closely with Unilever and Forum for the Future on the development of a new “open source” platform designed to help consumer goods companies, including […]
Sainsbury’s and Unilever offer free sustainability tips
Rosie BakerUnilever and Sainsbury’s have collaborated to produce an online toolkit to help other retailers, brands and manufacturers to develop sustainable initiatives that generate profit.
Maureen Duffy steps down as CEO of NMA
Lara O'ReillyThe Newspaper Marketing Agency’s (NMA) founding CEO Maureen Duffy is stepping down after nine years in the role.
E.ON claims brands ‘must have an opinion’ as it launches campaign to tackle pollution
Molly FlemingThe energy provider is launching a campaign to tackle air pollution as it looks to challenge sector norms and how customers view E.ON.
Next opts for targeting over mass reach to boost sales
Ellen HammettNext is cutting its investment in ‘non-digital’ advertising in favour of digital as it looks to reach online customers who are more likely to convert.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
‘We were pinching ourselves’: How ‘Priceless’ helped Mastercard save a brand ‘in a mess’
Sarah VizardIn the late 1990s, Mastercard needed a long-term marketing platform to help reboot the brand, which was on a “burning platform” in the US. But while Mastercard knew it was on to a winner with ‘Priceless’, no one foresaw it still being part of the brand’s DNA 22 years later.
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