The Independent to launch paid content for non-UK readers
The Independent is to launch paid content for its readership outside of the UK in the next week. Read the full story here.
Collaboration, collaboration, collaboration!
Rosie BakerRetailers, particularly supermarkets, are notoriously protective of their data, marketing and advertising plans and strategy developments, but sustainability appears to be one area where collaboration is more welcome. Sainsbury’s has worked closely with Unilever and Forum for the Future on the development of a new “open source” platform designed to help consumer goods companies, including […]
Sainsbury’s and Unilever offer free sustainability tips
Rosie BakerUnilever and Sainsbury’s have collaborated to produce an online toolkit to help other retailers, brands and manufacturers to develop sustainable initiatives that generate profit.
Maureen Duffy steps down as CEO of NMA
Lara O'ReillyThe Newspaper Marketing Agency’s (NMA) founding CEO Maureen Duffy is stepping down after nine years in the role.
Marketing Week Top 100 2021: The top marketers in media and telecoms
Marketing Week ReportersMarketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Celebrating effective leadership and IPO lessons: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
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Inside Boots’ mission to create a ‘world class media agency’
Charlotte RogersThe high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week Top 100 2021: The top marketers in general retail
Marketing Week ReportersMarketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
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