The Independent to launch paid content for non-UK readers
The Independent is to launch paid content for its readership outside of the UK in the next week. Read the full story here.
Collaboration, collaboration, collaboration!
Rosie BakerRetailers, particularly supermarkets, are notoriously protective of their data, marketing and advertising plans and strategy developments, but sustainability appears to be one area where collaboration is more welcome. Sainsbury’s has worked closely with Unilever and Forum for the Future on the development of a new “open source” platform designed to help consumer goods companies, including […]
Sainsbury’s and Unilever offer free sustainability tips
Rosie BakerUnilever and Sainsbury’s have collaborated to produce an online toolkit to help other retailers, brands and manufacturers to develop sustainable initiatives that generate profit.
Maureen Duffy steps down as CEO of NMA
Lara O'ReillyThe Newspaper Marketing Agency’s (NMA) founding CEO Maureen Duffy is stepping down after nine years in the role.
Over one in five B2C CMOs in role for a year or less
Niamh CarrollThe average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons to reward shoppers for buying certain brands more frequently
Niamh CarrollMorrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Dr Martens promotes top marketer to CEO
Grace GollaschNewly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
Bloom & Wild focuses on customer retention over acquisition as it chases profitability
Niamh CarrollThe direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.