As the Consumer Electronics Show kicks off in Las Vegas, we take a look at the tech and trends that could have a big impact on marketers’ businesses over the coming year.
Financial technology brands are shaking up what has been a stuffy and inaccessible industry by meeting changing consumer demands head-on, and marketers stand to learn a great deal from their disruption.
With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
With movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
The British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Toyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
Travel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.