As the Consumer Electronics Show kicks off in Las Vegas, we take a look at the tech and trends that could have a big impact on marketers’ businesses over the coming year.
Financial technology brands are shaking up what has been a stuffy and inaccessible industry by meeting changing consumer demands head-on, and marketers stand to learn a great deal from their disruption.
With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
We arm you with all the numbers you need to tackle the week ahead.
New research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
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