The Leith Agency has been appointed by Inver House Distillers to help relaunch Balblair Highland Single Malt Scotch Whisky. The agency won the business after a three-way pitch against undisclosed agencies.
It is now working on a direct marketing campaign that is part of a major investment in a worldwide relaunch of the premium brand. It will include a recruitment drive, trade and consumer incentives and a website will host an exclusive Balblair membership club.
Balblair brand manager Margaret Mary Clark says: “We see direct marketing as a core element of our brand strategy.”
The Edinburgh-based agency’s clients include Irn Bru, Seat UK and the Scottish Executive.