Morrisons has made a conscious effort not to use social media platforms to push sales-based messages according to its marketing director Andy Atkinson, who adds that the supermarket’s new Easter campaign is giving the brand a ‘heavyweight’ feel.
Morrisons’ chief executive David Potts has claimed that its price cuts are helping it steal customers from big four rivals such as Asda, as the supermarket chain plans to rollout a new logo across its estate and future marketing activity.
Morrisons has launched a new marketing campaign with the slogan ‘Price Crunch’ as the big four supermarket promotes its latest pledge to cut the price of more than 1,000 items.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.