Morrisons has made a conscious effort not to use social media platforms to push sales-based messages according to its marketing director Andy Atkinson, who adds that the supermarket’s new Easter campaign is giving the brand a ‘heavyweight’ feel.
Morrisons’ chief executive David Potts has claimed that its price cuts are helping it steal customers from big four rivals such as Asda, as the supermarket chain plans to rollout a new logo across its estate and future marketing activity.
Morrisons has launched a new marketing campaign with the slogan ‘Price Crunch’ as the big four supermarket promotes its latest pledge to cut the price of more than 1,000 items.
The drinks giant’s long-running Christmas spot will return later this month, having proved its effectiveness over recent years.
Tom Fishburne, aka the Marketoonist, has drawn more than 900 cartoons over the past 20 years and now the industry’s favourite has been chosen.
Nathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
Dr. Martens says there is “more value” in the brand than it is currently charging, with the footwear maker “stronger than ever” after upping marketing investment.