Morrisons has made a conscious effort not to use social media platforms to push sales-based messages according to its marketing director Andy Atkinson, who adds that the supermarket’s new Easter campaign is giving the brand a ‘heavyweight’ feel.
Morrisons’ chief executive David Potts has claimed that its price cuts are helping it steal customers from big four rivals such as Asda, as the supermarket chain plans to rollout a new logo across its estate and future marketing activity.
Morrisons has launched a new marketing campaign with the slogan ‘Price Crunch’ as the big four supermarket promotes its latest pledge to cut the price of more than 1,000 items.
Coca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Covid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.
The latest IPA Bellwether Report shows small signs of improvement compared to the “nadir for UK marketing budgets” seen during the second quarter, but the devastating effects of Covid-19 continue to be felt across all sectors.