The Diary would like to thank everyone who responded to its plea for alternative versions of what “Saatchi” might stand for. But the response was so pitiful that it will only thank Ian Metcalfe of SPS Advertising, who came up with Sad Ad Agency Tycoon Claims Higher Inspiration. The Diary hopes that readers will seek higher inspiration and come up with some more ideas to fill in the gaps in a name Maurice Saatchi believes was a gift from the Gods.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.
From being identified in the Marketing Week Top 100 to gaining top grades on the Mini MBA in Brand Management, these marketers are at the top of their game.