The man with no name, yet

The Diary would like to thank everyone who responded to its plea for alternative versions of what “Saatchi” might stand for. But the response was so pitiful that it will only thank Ian Metcalfe of SPS Advertising, who came up with Sad Ad Agency Tycoon Claims Higher Inspiration. The Diary hopes that readers will seek higher inspiration and come up with some more ideas to fill in the gaps in a name Maurice Saatchi believes was a gift from the Gods.

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