How OOH advertising is moving beyond awareness
Outdoor advertising is not just a vehicle for raising awareness, it can also drive purchase consideration and intent, and be used to communicate brand positioning.
People who see an OOH campaign are 17% more likely to engage with the brand on their mobile
Jonathan BaconWhile out-of-home advertising can have an impact on long-term metrics like brand awareness, new research finds it can also trigger short-term consumer behaviour and drive new customers to engage with brands on their smartphone.
Outdoor advertising’s digital transformation
Mindi ChahalOut-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year.
Real-time outdoor ads are key in search for missing people, says charity comms chief
Maeve HoseaCharity Missing People helps to find more than 2,000 vulnerable children and adults each year. Ross Miller, director of fundraising and communications, shares his insights on programmatic out-of-home advertising and reveals Pokémon Go could be the next tool in the search for those who go missing.
A new world for car logos and the rise of branded podcasts: Your Marketing Week
Sarah VizardWith Russell on holiday, it is my turn again to look at the key stories from this week and offer a view on what they mean for you and the industry. From the future of auto brands to the rise of the branded podcast, it’s been a busy week. Here is my take.
Budget cuts, Huggies, Public Health England: 5 things that mattered this week and why
Marketing Week ReportersAs we return to the ‘new normal’ we round-up the biggest news from the week including the retirment of Public Health England’s top marketer, Huggies’ new strategy and the rise in branded podcasts.
‘An urgent priority’: How internal comms is coming of age during Covid-19
Charlotte RogersInternal communications and customer care may have slipped down the list of priorities for some brands pre-Covid, but both roles have emerged as priority areas for companies looking to a post-pandemic recovery.
Having a ‘career strategy’ means brutally examining your situation
Colin LewisWe often mistake goals for strategy, but to be strategic about your career requires first diagnosing your situation, then giving yourself a competitive advantage.