The Marketing Academy opens its Fellowship programme for fourth year

The Marketing Academy has opened up applications for its fourth Fellowship programme, aimed at prepping CMOs to become the CEOs of the future.

The Marketing Academy

The Marketing Academy has opened applications for its nine-month board level accelerator Fellowship programme. It is designed for CMOs in the UK and Europe who demonstrate ambition and the potential to become a CEO or take on wider board roles.

Fellows will attend masterclasses covering different elements of board-level stewardship, from corporate finance to governance, organisational design, operational effectiveness and supply chain.

Alongside the education programme is a mentoring scheme, providing fellows with the opportunity to spend one-on-one time with some of the most senior marketers in the business. Fellows are also assigned an executive coach for the duration of the programme.

Alumni of the programme include John Lewis’s Craig Inglis, who was promoted to the expanded role of customer director. Other former fellows include Sainsbury’s marketing director Sarah Warby, Santander CMO Keith Moor and Mark Evans, group marketing director of Direct Line Group.

Commenting on the Fellowship, Anthony Ainsworth, SVP head of global marketing at Eon, says: “The reach of the Fellowship programme is fantastic – it has been truly insightful to be mentored by great CEOs, chairmen and industry leaders. One of the key aspects for me is to get real first-hand perspectives on what it takes to be an effective CEO.”

The Marketing Academy’s Founder Sherilyn Shackell adds: “We firmly believe that CMOs are the by far the best candidates to lead businesses, but there is still distance between the leader of the marketing function and the CEO role. The Marketing Academy Fellowship programme provides an unprecedented opportunity for leading CMOs to bridge the knowledge and skills gap to reach the highest levels of business serving on company boards.”

The programme starts in January 2017 and individuals are encouraged to apply directly on the Marketing Academy’s website.

The Fellowship programme is sponsored by ISBA, Adobe and British Airways, while the curriculum is delivered by McKinsey & Company. Marketing Week is a founding partner of the Marketing Academy.



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