Disney’s EMEA commercial director for games Matt Carroll says marketers should be wary of launching mobile games, even if they work for popular franchises, as their brands could be “hurt in a big way” if the project is under resourced and does not deliver on wider brand promises.
Nokia is continuing its “more youthful and fun” approach to marketing by giving away free teeth whitening treatment to customers buying its white Lumia 900 handsets.
The latest initiative under the GREAT campaign to promote trade and tourism for the Great Britain and Northern Ireland will focus on the Clipper Round The World yacht Race.
We arm you with all the numbers you need to tackle the week ahead.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.
The strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic.
From questioning the relevance of industry jargon to freeing themselves from legacy thinking, some marketers believe switching sectors is a sure route to career progression.