The Marketing Academy: Rising to the challenge

Mentoring and coaching scheme The Marketing Academy – partnered by Marketing Week – has just unveiled its 2012 scholars. Find out just how rigorous the application process is in this video from Reuters TV tracking the interview process for James Eder, founder of The Beans Group. Watch further video interviews with new scholars here.

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Disney’s EMEA commercial director for games Matt Carroll says marketers should be wary of launching mobile games, even if they work for popular franchises, as their brands could be “hurt in a big way” if the project is under resourced and does not deliver on wider brand promises.

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