The Marketing Academy’s Sherilyn Shackell on leadership and purpose

Ahead of the relaunch of its Scholarship programme, Marketing Week caught up with The Marketing Academy’s founder and CEO Sherilyn Shackell who has redefined the 4Ps of marketing to match today’s agenda.

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Confidence doesn’t come naturally to everyone but there are ways to boost it and control it that all marketers can learn. Ahead of their session at the Festival of Marketing, Virgin Red’s Helen Tupper and Sainsbury’s Sarah Ellis, share their tips and advice.