Confidence doesn’t come naturally to everyone but there are ways to boost it and control it that all marketers can learn. Ahead of their session at the Festival of Marketing, Virgin Red’s Helen Tupper and Sainsbury’s Sarah Ellis, share their tips and advice.
And why CSR is helping brands do well by doing good.
The Marketing Academy’s founder and CEO Sherilyn Shackell outlines the changes to its Scholarship programme ahead of its 2017 relaunch.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.