The Marketing Society’s CEO Gemma Greaves to leave

Greaves is leaving to set up her own venture but will remain with The Marketing Society while it searches for a new leader.

The Marketing Society’s CEO Gemma Greaves is leaving after more than a decade at the organisation.

Greaves joined the society in 2006 and worked her way up from membership manager to CEO in 2017.

She oversaw a global expansion that has seen the Society open offices in New York, Dubai, India, Hong Kong and Singapore and introduced new focuses on the human side of marketing, looking at issues around mental health, diversity, age, race and sex.

“I can honestly say working for The Marketing Society has been the best part of my career,” Greaves says.

“Being chief executive has been such an honour and I feel truly blessed. What a privilege it has been to lead such an influential network of the best and brightest in our industry.

“There are so many things I’m proud of – creating the brave agenda and taking it global has been a real highlight. By creating spaces to talk about the things that matter we have started to make real change together and have a bigger impact.”

Greaves plans to embark on a new venture called Nurture that will focus on using connections to build better businesses.

Greaves will remain in her role at The Marketing Society for the next few months while the organisation finds a new leader. Its chairman – John Lewis’s customer director Craig Inglis – will lead the search for the next CEO.

He says: “I’m extremely sad to see Gemma leave. She’s a force of nature and her relentless drive and positive energy have made her the lifeblood of The Marketing Society for many years. 

“She’s been the driving force behind our expansion globally and the groundbreaking ‘Brave’ agenda that she masterminded will be her powerful legacy.”



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