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Tesco focuses on rebuilding brand trust as it kickstarts turnaround

Sarah Vizard

Tesco CEO Dave Lewis says the supermarket must focus on rebuilding trust and transparency in the Tesco brand as he looks to kickstart the supermarket’s turnaround by proving he is listening to customers with a round of price cuts but says unprofitable stores will shut and there will be job losses, possibly in marketing, despite an improvement in sales over Christmas.


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