The Marketing Week Christmas blog
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram in all the latest festive advertising news in one place.
Adidas on redefining influencer marketing through dark social
Charlotte RogersDark social squads of hyper-connected brand advocates are fuelling Adidas’ bid to become the “hottest social currency” in football.
Marketers overestimate consumers’ digital habits
Charlotte RogersNew research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
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The Marketing Year: The top campaigns of 2015
Leonie RoderickFrom campaigns that sung on social media to ads that helped save lives, Marketing Week takes a look at the top ads of 2015.
Coca-Cola, Unilever, Premier Foods: 5 things that mattered this week and why
Marketing Week ReportersFrom Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
Embrace the art of improvisational listening
Max DickinsWe spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
Almost half of marketers expect job cuts in the next three months
Molly FlemingWhile job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky aims to ‘recapture hearts and minds’ in major ad push
Sarah VizardSky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.