The Marketing Week Podcast: The role of marketing in startups and functional products

Marketing Week discusses how marketing can play a key role in building a brand from the outset.

In the latest Marketing Week podcast features editor Lucy Tesseras and reporter Ellen Hammett explore the role marketing plays in turning startups into brands and how it can give life to more functional and mundane products.

From personal insurance and flying taxis, to breast pumps and straws, the podcast looks at how young brands are using marketing and whether those that embed it from the start are better positioned to grow.

READ MORE: Building a brand from scratch: Marketing’s role in startups

READ MORE: Breast pumps and boilers: Meet the brands turning functional products into household names