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The Marketing Year: The top campaigns of 2014

Lucy Tesseras

ALS #IceBucketChallenge The ALS #IceBucketChallenge has to be this year’s most widely-talked about and shared campaign with hundreds of celebrities including Leonardo di Caprio and Benedict Cumberbatch taking part in the UK and US. The challenge, which raised money for motor neurone disease, involved people throwing a bucket of icy water over their head before nominating […]

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  1. Good article but I feel a little too descriptive, I think I speak for most when I say we’re here for analysis 🙂

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