The most valuable brands by region
The most valuable UK, North American, Asian, Continental European and Latin American brands, according to Millward Brown’s annual BrandZ report.
The Millward Brown annual BrandZ report determines brand value by analysing financial data, market intelligence and consumer measures of brand equity.
Top 10 UK brands
| Rank change | Rank 2012 | Brand value $M | Brand contribution | Brand value change |
|---|---|---|---|---|
| 0 | 1. Vodafone | 43,033 | 3 | -1% |
| 0 | 2. HSBC | 19,313 | 3 | -14% |
| 0 | 3. Tesco | 18,007 | 4 | -18% |
| 0 | 4. Shell | 17,781 | 1 | 17% |
| 0 | 5. BP | 10,424 | 1 | -17% |
| 0 | 6. Standardb Chartered | 10,064 | 2 | -16% |
| 0 | 7. O2 | 8,562 | 2 | -27% |
| 0 | 8. Barclays | 5,916 | 2 | -32% |
| New | 9. Dove | 4,696 | 3 | N/A |
| -1 | 10. M&S | 4,327 | 3 | -18% |
Top 10 North American brands
| Rank change | Rank 2012 | Brand value $M | Brand contribution | Brand value change |
|---|---|---|---|---|
| 0 | 1. Apple | 182,951 | 4 | 19% |
| 1 | 2. IBM | 115,985 | 4 | 15% |
| -1 | 3. Google | 107,857 | 4 | -3% |
| 0 | 4. McDonald’s | 95,188 | 4 | 17% |
| 0 | 5. Microsoft | 76,651 | 4 | -2% |
| 0 | 6. Coca-Cola | 74,286 | 5 | 1% |
| 1 | 7. Marlboro | 73,612 | 3 | 9% |
| -1 | 8. AT&T | 68,870 | 3 | -1% |
| 1 | 9. Verizon | 49,151 | 3 | 15% |
| -1 | 10. GE | 45,810 | 2 | -9% |
Top 10 Asian brands
| Rank 2011 | Rank change | Rank 2012 | Brank value $M | Brand value change |
|---|---|---|---|---|
| 1 | 0 | 1. China Mobile | 47,041 | -18% |
| 2 | 0 | 2. ICBC | 41,518 | -7% |
| 3 | 0 | 3. China Construction Bank | 24,517 | -4% |
| 5 | 1 | 4. Baidu | 24,326 | 8% |
| 4 | -1 | 5. Toyota | 21,779 | -10% |
| 10 | 4 | 6. Tencent/QQ | 17,992 | 19% |
| 8 | 1 | 7. Agricultural Bank of China | 17,867 | 6% |
| 9 | 1 | 8.NTT DoCoMo | 15,981 | 3% |
| 6 | -3 | 9. China Life | 14,587 | -25% |
| New | New | 10. Samsung | 14,164 | 16% |
Top 10 Latin American brands
| Rank 2011 | Rank change | Rank 2012 | Brand value $M | Brand contribution | Brand value change |
|---|---|---|---|---|---|
| 1 | 0 | 1. Petrobras | 10,560 | 1 | -21% |
| 2 | 0 | 2. Telcel | 8,449 | 3 | -27% |
| New | New | 3. Falabella | 5,263 | 5 | N?A |
| 5 | 1 | 4. Corona | 5,114 | 4 | -6% |
| 7 | 2 | 5. Skol | 4,698 | 5 | 3% |
| New | New | 6. Sodimac | 3,318 | 5 | N/A |
| 6 | -1 | 7. Natura | 3,307 | 5 | -28% |
| 8 | 0 | 8. Brahma | 2,359 | 5 | 18% |
