Despite being ridiculed, Coca-Cola has made the right branding move by using its red circle logo as a visual code on the cans of all its product variants, but with fizzy drinks declining it’s no more than delaying the inevitable.
Boots, which today (25 April) launched the second year of its Soltan Sun Ready awareness education programme, says that targeting young people is helping it to create brand awareness among the next generation.
With both iPhone sales and revenues falling in the second quarter, Apple is hoping a renewed focus on services such as mobile payments, apps and music streaming can cover the shortfall.
The dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Brands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Marketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
Leslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.