The Observer will publish a second free travel magazine in September after the success of its first travel supplement in January. The publication will be a 68-page tabloid-sized glossy magazine and will be supported with advertising.
Silvio Berlusconi’s ‘joke’ illustrates the difficulty involved in creating multilingual institutions. At least we have one language in common – money. By George Pitcher
In recent years, beer brands have concentrated on music sponsorship. But a shift in focus back to the sporting arena is emerging, says Daniel Thomas
Cheap modular stands or more expensive custom-built ones? Exhibitors at trade shows are faced with this dilemma, but which represents the best value for money? By Ian Whiteling
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.