The old ones are the best

As someone who has enjoyed a successful career in retail marketing but finds himself redundant in his mid-forties, I concur with Malcolm Wallace’s observations (MW last week).

I have responded to many ads where the job specifications were so close to both my experience and skills that they could have been copied directly from my CV. The vast majority of these applications have resulted in a letter, sometimes turned around overnight, containing that all-purpose cliché: “unfortunately there were others whose profile more closely matched our client’s requirements”. The conclusion I have arrived at is that client requirements are usually not fully stated in ads.

I have always believed that accurate targeting and clear communication were essential elements of marketing, in order to eliminate wasteful effort and unnecessary costs. However, best recruiting practice, it seems, is to trawl broad and refine the catch using crude criteria omitted from the advertisement for whatever reasons – political, legal or, maybe, just unofficial.

Looking for work, from the candidate’s perspective, is difficult, time consuming and 99 per cent frustration and I, for one, would welcome greater transparency throughout the process, particularly at the front end.

Tim Waters

Sutton

Recommended

Give me back my husband!

Marketing Week

As a loyal and loving wife, I was very concerned to read in last week’s Diary that life has been “a bit hectic” for my husband, Matthew Patten. Since the recent birth of our fourth child, Matthew has been rushed off his feet with breakfast meetings and evening receptions, which often require him to stay […]

Thistle Hotels hires dot-com chief exec

Marketing Week

Burton replaces Tony Dangerfield, who has been promoted to operations director for the southern area. Reporting to chief executive Stuart Burnett, Burton will be responsible for all UK and international marketing for the group, which has 56 four-star hotels across the UK. “The group has made a significant investment in renovating and upgrading its properties […]

Distributor of Absolut hires Guinness md

Marketing Week

Maxxium UK, the distributor of Absolut Vodka, has poached Guinness Germany managing director Justin Adams to be its md. His appointment, this month, follows the departure of the company’s first managing director Paul Grimwood, who left at the end of last year. It is not known if he had a job to go to. Adams, […]

Comments

    Leave a comment