While many companies try to innovate, they are often doomed to fail. But according to senior marketers at Unilever, Britvic and L’Oréal there are various steps brands can take to ensure their product makes it through the critical first two years – from taking a closer look at customer behaviour to having a wider purpose.
Cosmetics group L’Oréal, named in the top 100 companies for ‘brand purpose’ in a new report by consultancy Radley Yeldar, claims that supporting women in science careers helps benefit shareholders while also benefiting society.
Time Inc. UK has appointed Michel Koch as its first ever chief marketing officer, with the publisher stating “the time was right” to strengthen its marketing expertise and “refocus” the business after 18 months of transformation.
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From high street woes to behaviour change, it’s been a busy week. Here is my take.
From Virgin Money’s shift to music sponsorships to Carlsberg and TUI’s ‘welcome back’ marketing campaigns, we’ve rounded up the biggest marketing stories from this week.
Marketers and their agencies still struggle against business realities when trying to push the sustainability agenda, especially now survival is many businesses’ priority.