The Perfume Shop, the fragrance retailer, is launching its first TV campaign in the run-up to Christmas. It aims to drive sales during the valuable festive season.
The advertising, which has been created by Kent-based agency WFCA, will showcase its perfume range in the style of a Hollywood film. It will have the strapline, The Perfume Shop presents The Greatest Show in Town.”
There are three different executions in total featuring fragrances such as Secret Obsession by Calvin Klein.
The campaign, which breaks today (November 25) will run across terrestrial and digital channels and will be supported by press, radio and outdoor. WFCA also handled the media planning and buying.
Matt Walburn, The Perfume Shop’s head of marketing, says: “This campaign will play a major role in helping us deliver our future growth plans as we are using TV for the first time to spearhead our communication.”