The Portman Group,…

The Portman Group, the industry-funded alcohol awareness organisation, is launching a poster campaign next month to promote sensible drinking among women. Aimed at women aged between 16 and 24, the spoof campaign about a facial cream called ‘Masq crème de regret’ will encourage women to think about the effect that drinking to excess will have on their looks and health. It will carry the strapline ‘Masq that hangover’. The poster campaign, highlighting the effects of excessive alcohol on a woman’s looks, will be also be shown in pubs, bars and coffee shops. The campaign has been created by London design agency Mallard Express. Portman Group chief executive Jean Coussins says the ad has been launched in response to research showing that drinking among young women has more than tripled since 1998.

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