The Pru appoints new head of marketing

The Prudential has restructured its marketing department and has appointed a marketing director for the whole company for the first time.

Mike Tildesley is to become marketing communications director. He was recently in charge of the Prudential’s approach to fee disclosure. Before that he was marketing services director for its financial services division.

Tildesley will be supported by five marketing heads. A head of advertising has yet to be appointed, but Dominic Owens, presently advertising and corporate identity manager, is tipped by company sources for the job.

Marketing for the financial services division has been merged with the corporate division following a review of head office operations. A further merger of the Prudential’s two retail operations took place in April with the result that its direct selling and financial advisor operations come under the same marketing arm.

Other marketing heads will include heads of internal communications and public relations.


Meeting needs of attendees

Marketing Week

I agree with Keith Jacobs comments regarding the excessive cost of day conferences in “Meeting the cost of conferences” (MW July 21). Conference companies are profit-making organisations and their events often attract 50 to 100 attendees. Perhaps more pricing experimentation could increase attendance rates. If you will excuse the plug, I would like to remind […]

Prais has a one-way meal ticket

Marketing Week

Having mingled with the best of them, the Diary is not easily impressed with displays of affluence by those in the marketing industry. But even the Diary takes its hat off to David Prais, former European marketing manager at PC maker Gateway 2000, who has a new job at the US headquarters. Apparently, Prais was […]

Nicolson on top in S&N merger

Marketing Week

Courage marketing chief John Nicolson is to take the top marketing job at Scottish Courage, the brewing giant formed from its takeover by Scottish & Newcastle, say sources. It is understood Nicolson will be made marketing director when the takeover is approved by the Department of Trade & Industry later this month. Other senior Courage […]


    Leave a comment