Recommended

PayPal logo

Q&A: Christina Smedley, PayPal

Lucy Handley

As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning. This included an above-the-line campaign earlier this year running on tv and outdoor, with straplines such as ‘less paying, more playing’.

Attitudes to smart technology trends

Smart homes lack consumer connection

Jonathan Bacon

View the full-size infographic. Despite the hype around new tech concepts such as the ‘connected home’ and the ‘internet of things’, consumers are sceptical about the cost of the technology and the role it will play in their lives, new research suggests.

Comments

    Leave a comment