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UK retailers lagging behind in omnichannel
Russell ParsonsUK retailers are lagging behind their US counterparts when it comes to omnichannel retail, with their “narrow” focus on click and collect holding back ecommerce growth, according to a new report.
Average marketing budgets have fallen by 15%, data suggests
Molly InnesAs CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff: Carbon impact can’t be ignored when signing off on media plans
Grace GollaschGiffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Oatly’s creative chief: You can’t strategise on purpose
Niamh CarrollBrands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Marketoonist on understanding the target
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here