The lowest point hit by the index was 72.4 in September 2009, but there have been monthly rises since then. Men reached the lowest level of responsiveness seen with an index of just 69 in August last year, but have now recovered to 85. By contrast, women dropped to 71 in September 2009 and are now indexed at 82.
For singles, responsiveness has been dropping like a stone, however. By December, the index for this group had fallen to an all-time low of 41. Families have seen the reverse, reaching a responsiveness of 97.5 – nearly equal to pre-credit crunch levels.
Surveying was carried out face-to-face in home with 1,000 consumers representative of the UK population taken from The British Population Survey.