How to do personalisation at scale
Growth is high on the agenda for all forward-thinking businesses but so too is offering a personalised service.
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How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
How to innovate with incentives
Lucy TesserasIn order to revive the appeal of vouchers and incentives it is imperative that brands take a fresh approach to discount offers, and as technology advances so must the accessibility of voucher use.
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Net-A-Porter on launching its own social shopping network and why other brands should follow suit
Thomas HobbsNet-A-Porter has launched its own social shopping network, The Net Set, which VP of social commerce Sarah Watson expects will be the first of many from ecommerce brands as online shopping becomes an “intrinsically social” experience.
Mastercard’s Raja Rajamannar on the value of having a multisensory strategy
Manny PhamIn addition to launching a Mastercard sound and taste, the brand has now unveiled a Mastercard smell, all of which is helping it to elevate the brand’s status, says Raja Rajamannar.
Marketers urged to bridge the ‘say-do’ gap
Michaela JeffersonThe contradictions between what consumers say they want and what they actually do represent an opportunity for marketers to help bridge the gap, says Dr Carol McNaughton Nicholls.
Rory Sutherland: Digital’s greatest value is in exploration, not efficiency
Michaela JeffersonWarning that marketers are falling into the trap of “obsessing” over efficiency, Sutherland argues businesses should instead be looking towards digital as a tool for experimentation, now more than ever.
Behavioural experts on the unchanging consumer versus the need for speed
Matthew ValentineThe context for consumer decisions is changing fast, but how we choose has evolved over millennia, so why are marketers obsessed with change?