How to do personalisation at scale
Growth is high on the agenda for all forward-thinking businesses but so too is offering a personalised service.
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How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
How to innovate with incentives
Lucy TesserasIn order to revive the appeal of vouchers and incentives it is imperative that brands take a fresh approach to discount offers, and as technology advances so must the accessibility of voucher use.
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Net-A-Porter on launching its own social shopping network and why other brands should follow suit
Thomas HobbsNet-A-Porter has launched its own social shopping network, The Net Set, which VP of social commerce Sarah Watson expects will be the first of many from ecommerce brands as online shopping becomes an “intrinsically social” experience.
Domino’s merges digital and marketing teams
Lucy TesserasFormer Costa Coffee CMO Sarah Barron has been appointed to lead the newly-formed team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
How DTC brand Thinx tackled taboos and censorship with first TV campaign
Matthew ValentineDirect-to-consumer brand Thinx challenged people to think differently about menstruation.
Channel 4, LinkedIn, Clarins: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard on why risk management should be part of marketing
Marketing Week ReportersMastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.