How to do personalisation at scale
Growth is high on the agenda for all forward-thinking businesses but so too is offering a personalised service.
Growth is high on the agenda for all forward-thinking businesses but so too is offering a personalised service.
Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
In order to revive the appeal of vouchers and incentives it is imperative that brands take a fresh approach to discount offers, and as technology advances so must the accessibility of voucher use.
Net-A-Porter has launched its own social shopping network, The Net Set, which VP of social commerce Sarah Watson expects will be the first of many from ecommerce brands as online shopping becomes an “intrinsically social” experience.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.