The article says that “more than half have already appointed a CCO”. There are only 22 CCOs within the Fortune 500, and expanding the reach to the Fortune 1000 yields only another four. Thus, for a random sample of marketers to have such a large concentration of CCOs is ludicrous.
A CCO’s competencies are new and don’t currently exist within a traditional marketing department… but marketing is often a natural candidate because of its work in customer data and campaigns. But it should not be a slam-dunk that this work is led from marketing.
Jeanne Bliss, Customer Bliss