With Amazon expanding its online grocery service to include chilled and frozen food, should the supermarkets be concerned?
Visa has launched a multi-channel campaign to reassure an older audience that contactless payments are safe, as it attempts to reach the demographic with product placement in popular shows Emmerdale and Coronation Street.
Tesco has launched seven new value own-label brands in a bid to challenge the discounters on price and ensure more customers abandon top-ups and instead do their weekly shop at one of its bigger stores.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
The supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic.