With Amazon expanding its online grocery service to include chilled and frozen food, should the supermarkets be concerned?
Visa has launched a multi-channel campaign to reassure an older audience that contactless payments are safe, as it attempts to reach the demographic with product placement in popular shows Emmerdale and Coronation Street.
Tesco has launched seven new value own-label brands in a bid to challenge the discounters on price and ensure more customers abandon top-ups and instead do their weekly shop at one of its bigger stores.
In the context of Covid and the wider change happening in the world over the past 12 months, Adidas’s head of global marketing believes the ‘Impossible Is Nothing’ message is even more critical as it shares untold stories of sports culture.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Covid has forced an overhaul of research tools and approaches, making them quicker, more accessible and more focused on both long- and short-term KPIs.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.