Ford is planning to add a special ‘The Road is Ours’ logo to all its advertising to mark its centenary year celebrations. The car company is planning a series of marketing initiatives to celebrate its 100th birthday in June.
Is pseudo-science to blame for the discovery of an unending array of diseases labelled as syndromes? Iain Murray believes dysfunction is all in the mind On this all the textbooks agree: the very antithesis of marketing is to create a product and then persuade people to buy it. It should happen the other way around: […]
Red Bull is to launch Red Bull Sugar Free this month, the energy drink’s first variant in the UK. The product will be on shelves in Sainsbury’s by the end of next week and key petrol forecourts by the end of January. Other supermarkets and grocery stores should receive stocks between February and March. Red […]
It is a constant revelation to me that the dubious nature of brand stretch (“Power brands begin to stretch credibility”, MW December 12, 2002) is not challenged in a more rigorous manner. The sources made good points, but echoed those made almost ten years ago by Ries & Trout in The 22 Immutable Laws of […]
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.