The Royal Mail has appointed a raft of sales and marketing directors. Paul Clifton takes that position in the Transport and Logistics unit, while Colin Beesley takes the role for International Mail. Parcelforce Worldwide has appointed Tim Brown as its top marketer and commercial director Chris Kalla-Bishop is considering his options.
Tesco’s like-for-like sales rose by 4.8 per cent for the seven weeks to January 4 in the UK, according to its latest trading statement. Group wide, the supermarket chain recorded sales growth of 11.1 per cent.
DraftWorldwide has launched its first marketing campaign for Chicago Mercantile Exchange. The branding campaign includes print and TV advertising in the UK and US.
Boots has appointed Ann Francke as director of strategic marketing and development. Francke, former European vice-president of petcare marketing at Masterfoods, replaces Barry Clare, who is to leave the company at the end of January.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.