The Rugby League TXU Energi Challenge Cup is to be rebranded
The Rugby League TXU Energi Challenge Cup is to be rebranded as the Powergen Challenge Cup following Powergen’s acquisition of TXU.
The Rugby League TXU Energi Challenge Cup is to be rebranded as the Powergen Challenge Cup following Powergen’s acquisition of TXU.
Walsh Trott Chick Smith has created a TV campaign for Spontex, which breaks on March 3. The brand has not been advertised on TV since August 2000. Media is through Manning Gottlieb OMD.
Carlson Marketing Group has been reapppointed to manage Le Meridien Moments, the rewards programme for Le Meridien Hotels and Resorts.
Kaplan Thaler, Element 79, Grey Global Group, McCann-Erickson New York and The Martin Agency, have been shortlisted for Capital One’s &£150m global advertising business.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.