The Secret Marketer shares his insights at MW Live
Marketing Week’s own Secret Marketer steps out of the shadows (partially) to explain what he’s learnt in his long career and field questions on centre stage at Marketing Week Live 2012.
Econsultancy outlines the key digital trends at MWL 2012
Josie AllchinEconsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
Mark Ritson says ‘vanilla’ brands will never be loved
Josie AllchinBranding consultant and Marketing Week columnist Mark Ritson explains his golden rules for brand managers and marketers on centre stage at Marketing Week Live 2012.
Jubilee boosts supermarket tills by £213m
Mary-Louise ClewsJubilee celebrations across the nation boosted supermarket takings by over £200m in run-up compared to the same week last year, according to Kantar Worldpanel’s latest supermarket share data.
Giffgaff’s CEO on why marketers need to be comfortable ‘in the driving seat’
Matt BarkerThe mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
Coca-Cola crowned this year’s most effective Christmas ad
Sarah VizardThe combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
10 Years of Ritson: Vote for your top column
Marketing Week ReportersWe have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Resourcing for social media teams: A beginner’s guide
Econsultancy TeamSocial media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
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