The Secret Marketer suffers an IT meltdown

We are in the midst of an IT meltdown. Our IT supplier’s vision is to make the world run better. A bold statement but one that couldn’t be further from the truth based on our recent operational performance.

We are falling apart, collapsing under the strain of a major IT upgrade that is proving barely able to order packaging and ingredients, manufacture a product and God forbid deliver a product to our customers.

These are troubled times with millions of pounds of operating profit falling through the cracks. Thankfully such back office drama has little impact on the marketing department, but it turns your world upside down if you are in sales, manufacturing, finance or other frontline services.

The implementation of our IT upgrade now rules our lives. We have discussed little else at our board meetings for many months. I should stress that my past experience of our IT supplier’s software is that it has ultimately proved to be a rip-roaring valueadding success, though there is no getting away from it, the implementation phase is utter misery. No pain no gain is perhaps the underlying brand truth.

To top it all, our friends in group purchasing have added to the chaos by switching all of our mobiles to a new provider. This has the double benefit of giving all company staff a new smartphone while reducing the company’s bill by a significant amount.

Well done them apart from the timing. With all the co-ordination skills of a drunken juggler, our IT meltdown means we can’t even call or text each other to complain about our computers and the IT helpdesk has long since been abandoned as most of the staff are on stress-related leave.

Still, my brand team seem pretty happy with their shiny new iPhones, which are no doubt fitted with the latest brand planning and agency pitch apps or whatever they rely on these days.

As for their boss and the other couple of people in our department who are not as tech-savvy as our colleagues, we are utterly disappointed with our phone upgrade. Change doesn’t come easily at my age and these fancy new phones don’t even have proper buttons. I can’t even work out how to phone ahead and say I’ll be late in for the daily IT update. What a shame.

Recommended

/e/f/r/Agencies.jpg

Small is beautiful or big is best?

Branwell Johnson

It’s an argument that is never fully resolved and is now rearing its head in the world of direct marketing. Specifically, does the best and innovative work in the field come from small agencies? The question has come about because of some forthright comments from the chair of the DMA Awards committee, Mike Colling. Apparently […]

Marks and Spencer

M&S is not a dinosaur in customer service

Rosie Baker

Customer service is one of the intrinsic elements of retail that often causes both shoppers and retailers to groan. Every so often though, a glimmer of personality shines through a corporation’s approach to customer service that deserves a little cheer. That glimmer of personality has this time come from Marks & Spencer, in the form […]

/y/h/a/childrentv160.jpg

IPTV is a scary prospect for old-school broadcasters

Lara O'Reilly

It really struck me when I attended the Royal Television Society’s convention in Cambridge this week just how threatened broadcasters feel by the arrival of connected TV services like Hulu, Google TV and Samsung Smart TV. Such services have been in development for some time but only now are the broadcasters evaluating IPTV’s real impact […]

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now