The Sims 3 lampoons Queen’s Jubilee

Computer game maker Electronic Arts has launched a parody video of the Queen’s Diamond Jubilee using characters from its lifestyle game The Sims 3.


Electronic Arts says the video cements The Sims 3’s comedy association.

It uses Sims lookalikes of popular royals including Prince Harry, who sprays champagne over a group of scantily clad female Sims, and Pippa Middleton who steals the limelight from the Queen with her much-photographed backside.

Bolu Akindoyn, senior product manager for The Sims 3, says: “The sense of humour that players invest within their own games is becoming more and more prolific so it was a natural fit to highlight The Sims 3 brand through comedy; an arena with broad appeal that we are hoping will attract new players to the franchise.”

Click here to read about the marketing partnership between Electronic Arts and Manchester City


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