The Sims 3 lampoons Queen’s Jubilee

Computer game maker Electronic Arts has launched a parody video of the Queen’s Diamond Jubilee using characters from its lifestyle game The Sims 3.

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Electronic Arts says the video cements The Sims 3’s comedy association.

It uses Sims lookalikes of popular royals including Prince Harry, who sprays champagne over a group of scantily clad female Sims, and Pippa Middleton who steals the limelight from the Queen with her much-photographed backside.

Bolu Akindoyn, senior product manager for The Sims 3, says: “The sense of humour that players invest within their own games is becoming more and more prolific so it was a natural fit to highlight The Sims 3 brand through comedy; an arena with broad appeal that we are hoping will attract new players to the franchise.”

Click here to read about the marketing partnership between Electronic Arts and Manchester City

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