Well we looked, and we rather think we have. I refer to the new campaign for the Australian tourist commission and Singapore airlines by D’Arcy promoting unusual destinations.
“Well great minds” as they say, think alike, because only a month earlier the Nexus/H-generated campaign for the Suzuki Grand Vitara also began. It too promotes unusual locations, arrived at thanks to Suzuki’s 35-year 4×4 heritage, with the headline “Been there, done that?” Not 100 per cent identical but very close. Two agencies and two clients with a similar message, maybe it’s a small world after all.
Marketing & projects director