The Sun launches salvo for digital readers

The Sun has dedicated a front page wraparound cover this morning (31 July) to extolling the virtues of its brand values as it looks to encourage readers to subscribe to its digital offering, which goes behind a paywall tomorrow. 

The Sun This is Our Britain

The wraparound and and two pages inside the paper explain where The Sun stands on issues such as welfare, the NHS, immigration, the free press and showbiz.

The newspaper explains how the “pace of change” in technology can be “bewildering” but that the Sun will embrace it with the launch of Sun+.

It goes on to read: “It is our own revolution involving the paper, our website and our apps. Day by day, hour by hour, minute by minute, our journalists and commentators will help you make sense of this extraordinary new era. Today seems the right moment, then, to set out here where we stand on the issues vital to us, to you our readers and to Britain.”

Online Sun content will go behind a paywall from 1 August, under a model which reflects that of its sister title’s Times+ package.

For £2 per week, readers can view content across web, phone and tablet devices as well as have access to Premier League clips and exclusive offers and promotions.

The Sun print newspaper will include individual Premiership highlights access codes in each separate paper for online viewing.

TheSun.co.uk website attracted 29.6 million monthly unique visitors in June, up 18.5 per cent year on year, according to the latest ABC figures. The Sun print newspaper’s circulation was down 12.7 per cent year on year to 2.24 million last month.

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