The Sun overhauls mobile site and plans to add video

The Sun has overhauled its mobile site to bring it more closely in line with its website, with plans to roll out extra features including video content and personalisation.

The News International-owned title has boosted the number of editorial sections from seven to 44, including specialised content such as Scottish content, Music Biz, Rugby League and Sun City.

The site, developed by mobile media agency Bluestar Mobile, also features a dynamic homepage which allows visitors to navigate via a series of large animated graphics.

Ad sales, previously handled by Nokia, are now being managed by mobile agency YOC with Autotrader among the current advertisers.

A News International spokeswoman said, “The Sun has relaunched its mobile site with an improved look and feel and a greater depth of content, which aligns mobile closer to the website.”

The Sun attracts around 400,000 unique users, generating over 2m impressions.

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