The Sunday Times Travel section is going compact, joining existing tabloid sections Home, Driving and The Funday Times. The new-look supplement, to be published on September 11, will have more pages and will be printed in 75 per cent rather than 50 per cent colour.
Bartle Bogle Hegarty has been handed the Â£6m Dunlop Tyres European advertising account.
Whether through ill-judgement or years spent developing the right business model, the major music companies are only now launching digital download sites. But is their move too late in a market dominated by retail brands and the likes of Apple
TBWA/Edinburgh has won the Â£2m advertising account for Edinburgh Zoo after a five-way pitch. The zoo also plans to work with local agency Newhaven Communications, which pitched for the account, on a project basis.
The move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.
In the finance world, creating value means generating cash flows that exceed the cost of capital, so this is how marketers need to frame their internal communications.