The supermarkets have to step up their ecommerce game after Amazon & Morrisons deal
Amazon is moving into the grocery retail market via a partnership with Morrisons, forcing rival supermarkets to reassess their online capabilities.
Amazon is moving into the grocery retail market via a partnership with Morrisons, forcing rival supermarkets to reassess their online capabilities.
After reporting its first positive sales in well over a year, Morrisons’ CEO David Potts has told Marketing Week that the big four supermarket is starting to see positive results from its brand development strategy and is standing out from rivals due to its in-store food making capabilities.
Amazon has unveiled a new ad starring former Top Gear host Jeremy Clarkson as it promotes its upcoming ‘Prime Air’ drone delivery service.
Amazon is expanding its online grocery service in the UK to include frozen and chilled products as it ups competition with the supermarkets in the ecommerce space.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.