The Telegraph introduces international paywall
The Telegraph is introducing a paywall model as it looks to better monetise its international audience.
The metered subscription model emulates that already used by The New York Times and The Financial Times.
The Financial Times’ digital subscribers overtook its print circulation for the first time in July this year and as of October accounted for 313,000 of its total audience of 600,000.
From today (1 November) overseas readers visiting the Telegraph’s website will be able to read 20 articles per month for free. Once they reach this limit they will be invited to sign up to one of two subscription packages.
International readers can choose between “The Telegraph Web and Mobile Pack” – which offers unlimited access to the website and mobile apps for £1.99 a month – or the full “Digital Pack”, which will allow the same plus unlimited access to The Daily Telegraph and Sunday Telegraph papers on the iPad for £9.99 a month.
Readers will be offered a one month free trial before they have to commit to either subscription.
The newspaper claims it has more subscribers than any other UK newspaper group and that two thirds of its readers reside outside the UK.
It adds that there are currently no plans to introduce a meter model for UK readers.
Its print edition had an average net circulation of 560,398 in September, which was down 8.4 per cent year on year.
