The Times is launching film promotion
The Times is launching Film First, a promotion that will allow readers access to film screenings. The newspaper will carry a free DVD in the London Meridian region on Saturday in support of the promotion.
The Times is launching Film First, a promotion that will allow readers access to film screenings. The newspaper will carry a free DVD in the London Meridian region on Saturday in support of the promotion.
Carphone Warehouse will launch its first fixed-line telephone service for consumers on Monday, and hopes to sign up more than 200,000 customers over the next 12 months. The service, called Talktalk, which uses the tagline “landline calls for less”, will run over the Opal Telecom network, acquired by Carphone Warehouse last November (MW November 14, […]
Caroline Parry’s article on the uptake of digital cameras (MW January 16) certainly is good news to the online digital photography industry. The general consumer preference of digital cameras over film is strongly reflected in this sector, as the 2002 Christmas season saw consumers flocking to online digital photography websites uploading and buying prints and […]
Jacobs Bakery is supporting its Thai Bites snack brand by spending £4.5m on promotion in 2003. This will include a TV ad campaign created by EURO RSCG Wnek Gosper, which will break later this year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.