The Times is launching Film First, a promotion that will allow readers access to film screenings. The newspaper will carry a free DVD in the London Meridian region on Saturday in support of the promotion.
Carphone Warehouse will launch its first fixed-line telephone service for consumers on Monday, and hopes to sign up more than 200,000 customers over the next 12 months. The service, called Talktalk, which uses the tagline “landline calls for less”, will run over the Opal Telecom network, acquired by Carphone Warehouse last November (MW November 14, […]
Caroline Parry’s article on the uptake of digital cameras (MW January 16) certainly is good news to the online digital photography industry. The general consumer preference of digital cameras over film is strongly reflected in this sector, as the 2002 Christmas season saw consumers flocking to online digital photography websites uploading and buying prints and […]
Jacobs Bakery is supporting its Thai Bites snack brand by spending Â£4.5m on promotion in 2003. This will include a TV ad campaign created by EURO RSCG Wnek Gosper, which will break later this year.
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
As businesses plan for next year, they should think about how they can make the world a better place as well as make money.
It’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.