The top 10 YouTube ads in August

YouTube has released the top 10 most watched viral video ads in the UK from August with NBC capitalising on differences in American and British interpretations of ”football” to take the top spot. Below are the top 10 ads in order.

1. The kick off of the Barclay’s Premier League and the fact the US and UK are two nations divided by the same language provided NBC Sports and creative agency Brooklyn Brothers with a winning formula, as their An American Coach in London slot was the most watched ad on YouTube in August.

2. Contemporary street illusionist Dynamo continues to prove his commercial value for brands on YouTube, with this slot featuring ex-F1 driver David Couthard taking the second spot, just two months after he helped lead Pepsi to the top spot in the chart. Creative agency AMV BBDO helped provide the sport with some extra spark.

3. Meanwhile, the creative partnership of Nike and Wieden + Kennedy scores another viral marketing success with the pairing this time returning to Nike’s core markets of running and basketball as its creative muse.

4. Love it or hate it, Marmite’s controversial ”animal cruelty” slot, created by Adam&EveDDB, continues to generate conversation.

5. Kellogg’s scored two entries into this month’s chart for its Krave brand occupying the fifth (see above) and sixth slots respectively.

The Cereal Feeding Machine

Santander Student Current Account “Pour Student” – with Jenson Button

The All-New Kia pro cee’d GT 2013

Prelude To Change. #HTChange

John Lewis Home Insurance Advert 2013 – Things Matter


Toyota logo

Toyota names first UK marketing director

Ronan Shields

Toyota has appointed Chris Hayes (below) to the newly created role of marketing director to head up the manufacturer’s brand and product communications in the UK as part of a wider leadership shake-up.