The top 10 YouTube ads in November

1. John Lewis Christmas Advert 2013 – The Bear & The Hare

https://www.youtube.com/watch?v=XqWig2WARb0

Creative Agency: Adam & Eve DDB
Media Agency: MGOMD

John Lewis launched its animated ad to much fanfare at the start of November encouraging thousands of viewers to watch it online ahead of its TV broadcast during X-Factor. The strategy has clearly paid off with the brand topping big-budget efforts from the likes of Activsion and Volkswagen.

2. Official Call of Duty: Ghosts Live-Action Trailer – “Epic Night Out”

Creative Agency: 72andSunny
Media Agency: MEC

Activision fired up the marketing machine for its annual Call of Duty release in the hopes of topping the record sales of last year’s entry. Sales of Ghosts has been slow to date, but the advert, which features Hollywood actress Megan Fox, shows the gaming franchise has not lost its knack when it comes to epic marketing.

3. Kmart: Show Your Joe

https://www.youtube.com/watch?v=9PVhIMr4ScI

Creative Agency: DraftFCB

Kmart’s cheeky rendition of “Jingle Bells” caused a stir in America when it launched last month with some fans claiming the sight of men in boxer shorts shaking their hips to the festive tune was in poor taste. Judging by the number of views it has chalked up, it would appear others are thanking the company for bringing some holiday joy, literally into their lives.

4. The M&S Christmas TV advert 2013

Creative Agency: RKCR/Y&R
Media Agency: Walker Media

The retailer’s big-budget Christmas campaign riffs on the story of Alice in Wonderland and is peppered by guest appearances from actor Helena Bonham-Carter alongside models Rosie Huntington-Whitely and David Gandy.

5. GTI + Underworld – Play the Road Official Video

https://www.youtube.com/watch?v=mss2tv8PYBw

Creative Agency: Tribal Worldwide                                                                                                                                                             Media Agency: Mediacom

Volkswagen video to demonstrate how its latest app conducts electro symphonies to the tune of a driver’s actions proved a hit with UK viewers. The brand roped in stars including Tottenham Hotspur’s Sandro and Boardwalk Empire actor Stephen Graham to encourage people to watch the app in action.

6. Need For Speed: Ken Block’s Gymkhana Six – Ultimate Gymkhana Grid Course

7. Sainsbury’s Christmas Advert 2013 – Full Length

Creative Agency:AMV BBDO
Media Agency: PHD

8. Adidas Football – Samba Collection

Creative Agency: United State of Fans TBWA
Media Agency: Carat Global

9. Tesco Christmas advert 2013

Creative Agency:W&K
Media Agency: Initiative

10. Three – The Pony at Christmas #DancePonyDance Advert

Creative Agency: W&K
Media Agency:  Mindshare

^{*Ranks are determined using some of YouTube’s signals of viewer choice – number of views within the country, view rate (how much of an ad people choose to watch), and percentage of organic views versus paid views}