The Top 100 Biggest UK Ad Spenders
Source: Nielsen Ad Dynamix
| Rank | Advertiser | 2013 Expenditure |
2012 Expenditure |
% Year on Year |
|---|---|---|---|---|
| 1 | British Sky Broadcasting Ltd | 264,338,785 | 241,106,331 | 9.63 |
| 2 | Procter & Gamble Ltd | 177,257,396 | 195,182,834 | -9.18 |
| 3 | Bt Ltd | 149,788,119 | 179,677,909 | -16.63 |
| 4 | Unilever Uk Ltd | 119,100,702 | 138,979,674 | -14.30 |
| 5 | Tesco Plc | 116,269,526 | 117,403,761 | -0.96 |
| 6 | Asda Stores Ltd | 97,035,247 | 109,139,356 | -11.09 |
| 7 | Talktalk Grp | 92,545,979 | 48,486,735 | 90.86 |
| 8 | Virgin Media | 88,357,222 | 106,062,440 | -16.69 |
| 9 | Wm Morrison Supermarkets Plc | 81,522,591 | 76,681,050 | 6.31 |
| 10 | Dfs Furniture Co Ltd | 75,682,183 | 79,895,687 | -5.27 |
| 11 | Vodafone Ltd | 74,594,746 | 58,193,426 | 28.18 |
| 12 | Mcdonalds Restrs Ltd | 72,148,548 | 55,670,024 | 29.60 |
| 13 | Reckitt Benckiser (Uk) Ltd | 68,980,070 | 76,107,639 | -9.36 |
| 14 | Loreal Paris | 63,593,242 | 69,284,114 | -8.21 |
| 15 | Nestle | 63,150,743 | 57,586,017 | 9.66 |
| 16 | Lloyds Bank Plc | 62,299,430 | 52,128,303 | 19.51 |
| 17 | Sainsburys Supermarkets Ltd | 60,440,611 | 60,698,553 | -0.42 |
| 18 | Microsoft Ltd | 60,156,751 | 40,027,216 | 50.28 |
| 19 | British Gas Plc | 60,135,852 | 64,785,302 | -7.17 |
| 20 | Aldi Stores Ltd | 56,594,569 | 43,321,903 | 30.63 |
| 21 | Boots The Chemists Ltd | 56,129,214 | 53,525,341 | 4.86 |
| 22 | Dsg Intl Holdings Plc | 54,242,348 | 46,957,991 | 15.51 |
| 23 | Samsung (Uk) Ltd | 53,564,819 | 64,510,309 | -16.96 |
| 24 | Ee Everything Everywhere Ltd | 53,115,591 | 87,196,029 | -39.08 |
| 25 | Marks & Spencer | 50,710,168 | 67,739,402 | -25.13 |
| 26 | Direct Line Ins Plc | 50,486,785 | 57,999,283 | -12.95 |
| 27 | Shop Direct Home Shopping Ltd | 50,381,603 | 32,598,662 | 54.55 |
| 28 | Argos Ltd | 49,111,858 | 56,803,395 | -13.54 |
| 29 | Jd Williams & Co Ltd | 47,670,109 | 56,394,491 | -15.47 |
| 30 | Ford Motor Company Ltd | 46,560,554 | 32,119,053 | 44.96 |
| 31 | Google Com (Us) | 45,718,614 | 30,386,773 | 50.45 |
| 32 | Mars Confectionery | 44,600,484 | 50,994,045 | -12.53 |
| 33 | Camelot Group Plc | 44,161,933 | 44,775,967 | -1.37 |
| 34 | Halifax Plc | 43,860,643 | 48,968,858 | -10.43 |
| 35 | Specsavers Optical Group Ltd | 43,796,388 | 43,250,656 | 1.26 |
| 36 | Kelloggs Co Of Gb Ltd | 43,481,511 | 40,052,578 | 8.56 |
| 37 | Barclaycard Services Ltd | 43,356,420 | 45,291,669 | -4.27 |
| 38 | O2 Uk | 41,339,339 | 55,493,253 | -25.50 |
| 39 | B&q Plc | 39,437,279 | 36,537,750 | 7.93 |
| 40 | Amazon (Uk) Ltd | 36,566,450 | 35,800,623 | 2.13 |
| 41 | Vauxhall Motors Ltd | 36,480,286 | 34,371,780 | 6.13 |
| 42 | Volkswagen Uk Ltd | 34,346,092 | 39,178,775 | -12.33 |
| 43 | Barclays Bank Plc | 34,035,611 | 33,142,363 | 2.69 |
| 44 | Cooperative Food | 33,607,431 | 26,065,068 | 28.93 |
| 45 | Coca Cola Great Britain | 32,984,474 | 29,099,437 | 13.35 |
| 46 | Mars Uk Ltd | 32,706,196 | 29,355,116 | 11.41 |
| 47 | Hutchison 3g Uk Ltd | 32,611,719 | 58,600,164 | -44.34 |
| 48 | John Lewis Partnership | 32,565,688 | 29,948,399 | 8.73 |
| 49 | Santander | 32,264,397 | 30,221,783 | 6.75 |
| 50 | Beiersdorf Uk Ltd | 32,227,172 | 23,512,042 | 37.06 |
| 51 | Glaxosmithkline Plc | 31,912,924 | 39,807,512 | -19.83 |
| 52 | Kentucky Fried Chicken Gb Ltd | 31,647,353 | 32,299,497 | -2.01 |
| 53 | Bgl Grp Ltd | 31,249,685 | 32,639,163 | -4.25 |
| 54 | Twentieth Century Fox Film Company | 31,011,490 | 27,783,432 | 11.61 |
| 55 | Apple Computer Uk Ltd | 30,589,132 | 29,814,035 | 2.59 |
| 56 | Lidl Uk Gmbh | 30,347,048 | 24,923,504 | 21.76 |
| 57 | Heineken Uk Ltd | 29,878,219 | 24,614,538 | 21.38 |
| 58 | Natwest | 29,277,814 | 30,831,564 | -5.03 |
| 59 | Gocompare Com | 27,816,070 | 30,117,308 | -7.64 |
| 60 | Renault Uk Ltd | 26,738,509 | 15,970,479 | 67.42 |
| 61 | Moneysupermarket Fin Group Ltd | 26,631,796 | 26,885,856 | -0.94 |
| 62 | Bmw Uk | 26,547,053 | 19,240,406 | 37.97 |
| 63 | Garnier | 26,113,550 | 26,980,460 | -3.21 |
| 64 | Audi Uk Ltd | 26,001,397 | 32,405,750 | -19.76 |
| 65 | Waitrose Ltd | 25,804,947 | 22,822,696 | 13.06 |
| 66 | E1 Entertainment Uk | 25,792,078 | 17,032,422 | 51.42 |
| 67 | Warner Bros Distributors (Uk) Ltd | 25,605,168 | 23,102,836 | 10.83 |
| 68 | Wdfc Uk Ltd | 25,459,934 | 21,219,180 | 19.98 |
| 69 | Toyota (Gb) Ltd | 25,117,616 | 23,383,446 | 7.41 |
| 70 | Hsbc Bank Plc | 24,640,478 | 25,090,344 | -1.79 |
| 71 | Wickes Building Supplies Ltd | 24,614,452 | 29,013,808 | -15.16 |
| 72 | Muller Dairy (Uk) Ltd | 24,570,685 | 19,074,949 | 28.81 |
| 73 | Peugeot Motor Co Plc | 24,493,857 | 26,860,817 | -8.81 |
| 74 | Colgate Palmolive Ltd | 24,437,107 | 24,385,217 | 0.21 |
| 75 | Universal Pictures Limited | 24,416,623 | 28,782,072 | -15.16 |
| 76 | Confused Com Ltd | 24,355,151 | 29,750,722 | -18.13 |
| 77 | Sony Mobile Communications Ab | 24,295,850 | 11,706,476 | 107.54 |
| 78 | Debenhams Plc | 24,277,022 | 22,310,348 | 8.81 |
| 79 | Sony Music Entertainment (Uk) Ltd | 24,107,943 | 17,692,350 | 36.26 |
| 80 | Churchill Insurance | 23,516,093 | 27,980,595 | -15.95 |
| 81 | Ikea Uk Ltd | 23,351,243 | 19,427,427 | 20.19 |
| 82 | William Hill Bookmakers | 23,297,886 | 22,854,628 | 1.93 |
| 83 | Citroen Uk Ltd | 23,201,105 | 21,765,651 | 6.59 |
| 84 | Diageo Uk Ltd | 23,005,366 | 22,942,265 | 0.27 |
| 85 | Skoda Uk Ltd | 22,717,099 | 16,950,346 | 34.02 |
| 86 | Axa Sun Life Direct Ltd | 22,460,783 | 48,206,545 | -53.40 |
| 87 | Chanel Ltd | 22,252,497 | 22,369,530 | -0.52 |
| 88 | Harveys Furnishing Group Ltd | 22,149,896 | 19,225,093 | 15.21 |
| 89 | Nissan Motor Gb Ltd | 22,055,087 | 24,134,957 | -8.61 |
| 90 | Post Office Ltd | 21,716,761 | 12,833,123 | 69.22 |
| 91 | Ebay | 21,470,928 | 42,087,973 | -48.98 |
| 92 | Outside Clinic | 21,457,574 | 11,845,512 | 81.14 |
| 93 | Kraft Foods (Uk) Ltd | 21,436,415 | 24,239,343 | -11.56 |
| 94 | Fiat Auto Uk Ltd | 21,424,275 | 21,686,015 | -1.20 |
| 95 | Aviva Plc | 21,302,202 | 25,011,170 | -14.82 |
| 96 | Mercedes Benz Ltd | 21,212,432 | 21,538,219 | -1.51 |
| 97 | Carphone Whse | 20,881,881 | 18,496,370 | 12.89 |
| 98 | Lv Group | 20,724,050 | 22,141,926 | -6.40 |
| 99 | American Express Europe | 20,692,632 | 24,154,817 | -14.33 |
| 100 | Saga Services Ltd | 20,623,555 | 23,708,652 | -13.01 |
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