The Top 20 viral video ads of 2013

Dove’s ‘Real Beauty Sketches’ is the most shared video of 2013 to date with over 4.2 million shares online, according to statistics from viral video firm Unruly Media. 

Dove Real Beauty
Dove tasks criminal sketch artist to show women how beautiful they are.

In second spot is a commercial by insurance firm GEICO which celebrates the middle of the working week – ‘Hump Day’, which registered 4 million views.

Meanwhile, ads featuring the Evian babies, Pepsi Max’s shocking ‘Test Drive’ and Volvo’s use of action movie star Jean Claude Van Damme also proved popular since the start of 2013,

Unruly EMEA MD Phil Townend says: “Marketers are increasingly challenging the value of a view and instead are starting to focus on creating content and distribution strategies which drive deeper levels of engagement, such as sharing, data capture, brand uplift or online purchases.

Unruly Media ranks the videos based on the number of shares they’ve received across Facebook, Twitter and blogs. The full list is below.

1. Dove: ‘Real Beauty Sketches’ – 4.24 million shares 

Agency: Ogilvy Mather 

2. GEICO: ‘Hump Day’ – 4.03 million shares

Agency: The Martin Agency

3. Evian: ‘Baby & Me’ – 3.34 million shares

Agency: BETC

4. Kmart: ‘Ship My Pants’ – 3.05 million shares

Agency: Draftfcb

5. Cornetto: ‘Yalın – Keyfi Yolunda, Aşkı Sonunda’ – 2.91 million shares

Agency: MoFilm/RSA

6. Budweiser: ‘Brotherhood’ – 2.72 million shares

Agency: Anomaly

7. Pepsi Max: ‘Test Drive’ – 2.69 million shares

Agency: TBWAChiatDay 

8. MGM/Carrie: ‘Telekinetic Coffee Shop Surprise’ – 2.17 million shares 

Agency: Thinkmodo

9. Ram Trucks (Chrysler) ‘Farmer’ – 1.88 million shares

Agency: The Richards Group

10. Volvo Trucks: The Epic Split feat. Van Damme – 1.82 million shares

Agency: Forsman & Bodenfors

11. Neft Vodka: Biting Elbows – 1.35 million shares

12. TrueMove (Thai telecomms company): ‘Giving’- 1.26 million shares

13. PooPourri: ‘Girls Don’t Poop’ – 1.24 million shares

14. GoPro: ‘Fireman Saves Kitten’ – 1.23 million shares

15. Phonebloks: ‘Phonebloks’ – 1.08 million shares

16. Three: The Pony #DancePonyDance – 1.06 million shares

17. H&M: Short film directed by Guy Ritchie starring David Beckham 928,272 shares

18. Rockstar: Grand Theft Auto V: Official Gameplay Video 841,528 shares

19. Sony: Official Playstation Used Game Instructional Video – 764,857 shares

20. What Most Schools Don’t Teach – 754, 119 shares


Downton Abbey

ITV posts 11% spike in ad revenue

Ronan Shields

ITV has underlined growing confidence in the TV ad market, posting an 11 per cent increase in ad revenue in the third quarter with total revenues of £1.7bn for the nine months to 30 September, representing a 6 per cent increase year on year.