The Top 20 viral video ads of 2013
Dove’s ‘Real Beauty Sketches’ is the most shared video of 2013 to date with over 4.2 million shares online, according to statistics from viral video firm Unruly Media.

In second spot is a commercial by insurance firm GEICO which celebrates the middle of the working week – ‘Hump Day’, which registered 4 million views.
Meanwhile, ads featuring the Evian babies, Pepsi Max’s shocking ‘Test Drive’ and Volvo’s use of action movie star Jean Claude Van Damme also proved popular since the start of 2013,
Unruly EMEA MD Phil Townend says: “Marketers are increasingly challenging the value of a view and instead are starting to focus on creating content and distribution strategies which drive deeper levels of engagement, such as sharing, data capture, brand uplift or online purchases.
Unruly Media ranks the videos based on the number of shares they’ve received across Facebook, Twitter and blogs. The full list is below.
1. Dove: ‘Real Beauty Sketches’ – 4.24 million shares
Agency: Ogilvy Mather
2. GEICO: ‘Hump Day’ – 4.03 million shares
Agency: The Martin Agency
https://www.youtube.com/watch?v=kWBhP0EQ1lA
3. Evian: ‘Baby & Me’ – 3.34 million shares
Agency: BETC
https://www.youtube.com/watch?v=pfxB5ut-KTs
4. Kmart: ‘Ship My Pants’ – 3.05 million shares
Agency: Draftfcb
https://www.youtube.com/watch?v=I03UmJbK0lA
5. Cornetto: ‘Yalın – Keyfi Yolunda, Aşkı Sonunda’ – 2.91 million shares
Agency: MoFilm/RSA
6. Budweiser: ‘Brotherhood’ – 2.72 million shares
Agency: Anomaly
7. Pepsi Max: ‘Test Drive’ – 2.69 million shares
Agency: TBWAChiatDay
8. MGM/Carrie: ‘Telekinetic Coffee Shop Surprise’ – 2.17 million shares
Agency: Thinkmodo
9. Ram Trucks (Chrysler) ‘Farmer’ – 1.88 million shares
Agency: The Richards Group
10. Volvo Trucks: The Epic Split feat. Van Damme – 1.82 million shares
Agency: Forsman & Bodenfors
11. Neft Vodka: Biting Elbows – 1.35 million shares
12. TrueMove (Thai telecomms company): ‘Giving’- 1.26 million shares
13. PooPourri: ‘Girls Don’t Poop’ – 1.24 million shares
14. GoPro: ‘Fireman Saves Kitten’ – 1.23 million shares
15. Phonebloks: ‘Phonebloks’ – 1.08 million shares
16. Three: The Pony #DancePonyDance – 1.06 million shares
17. H&M: Short film directed by Guy Ritchie starring David Beckham 928,272 shares
18. Rockstar: Grand Theft Auto V: Official Gameplay Video 841,528 shares
19. Sony: Official Playstation Used Game Instructional Video – 764,857 shares
20. Code.org: What Most Schools Don’t Teach – 754, 119 shares
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