In second spot is a commercial by insurance firm GEICO which celebrates the middle of the working week – ‘Hump Day’, which registered 4 million views.
Meanwhile, ads featuring the Evian babies, Pepsi Max’s shocking ‘Test Drive’ and Volvo’s use of action movie star Jean Claude Van Damme also proved popular since the start of 2013,
Unruly EMEA MD Phil Townend says: “Marketers are increasingly challenging the value of a view and instead are starting to focus on creating content and distribution strategies which drive deeper levels of engagement, such as sharing, data capture, brand uplift or online purchases.
Unruly Media ranks the videos based on the number of shares they’ve received across Facebook, Twitter and blogs. The full list is below.
ITV has underlined growing confidence in the TV ad market, posting an 11 per cent increase in ad revenue in the third quarter with total revenues of £1.7bn for the nine months to 30 September, representing a 6 per cent increase year on year.
While there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
Digital TV is becoming ever more popular among consumers, yet it lags behind in advertisers’ plans. Yet as the siloes between digital and TV break down, it is an area brands should find worth exploring.